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fda is the fastest way to build &
deploy AI inside your company

Every business owner knows they need to use AI. Few know where to start. fda answers that in two weeks, by measuring how your team already works.

Chris Keith

Founder

Chris Keith speaking on stage at a channel event

Approaching 10 years in the channel, I’ve been lucky enough to meet 10,000+ MSPs and onboard or work directly with >350 of them myself.

Before founding attain and hirexe, I ran everything revenue-related at Zorus — building and scaling it to acquisition by DNSFilter.

— 01 / Real workflow, mapped

Results are based on real tech stacks
and workflows, not hypotheticals.

50+

Customers

150+

Techs embedded

>3500

Workflows itemized

The same patterns turn up in every shop. A tech re-keying client details from the PSA into the documentation tool. Someone rebuilding the same weekly client health report out of four systems. Nobody logs those hours, so nobody ever reclaims them. Every pattern fda looks for is one we watched somebody do by hand.

A room of MSP owners at a 7 Figure MSP event
A room of MSPs at 7 Figure MSP
Chris Keith with Brett Cheloff at a ConnectWise event
With Brett Cheloff at ConnectWise
Chris Keith accepting an ASCII award with Max Ruhnke
Winning ASCII awards with Max Ruhnke

— 02 / Internal case study

600 hours logged. 160 saved.
1 additional teammate found.

The case study on our homepage is not a customer’s and it is not illustrative — it is us. Our own desks, nothing changed about how we worked, and we published what it found. We would not ask anyone to install this on their team without showing what it said about ours.

600 hours logged across the study; the report on our homepage analyses 530 of them.

— 03 / What fda sees

Metadata, never content.

What it captures

  • Which application has focus, and for how long
  • Window and document titles
  • Shortcut key combinations — that a copy happened, not what was copied
  • Domain of the active browser tab — and the full page path on our own sites
  • Idle and active periods
  • File operations by type — export, download, upload

What it never touches

  • Characters you type
  • Clipboard contents
  • Screen contents or screenshots
  • Message, email and document bodies
  • Passwords and credentials, in any form
  • Camera, microphone or location

On an organisation-managed machine, install happens under an announced policy. On a personal machine, install is always visible and consented. There is no hidden mode.

attain sponsoring Robin Robbins' IT Sales and Marketing Boot Camp
Robin Robbins, IT Sales and Marketing Boot Camp

Still deciding?

Fifteen minutes with Chris, or an email.
No demo script, no sales engineer.

Free · Unlimited machines · Metadata only, never your content